A final word of advice before starting on making our business model:

Let’s not forget that the perfect business repeatedly and uniquely sells stuff that costs nothing to produce at a high price.

Let’s keep this in mind as we build our business model.

Our objectives are to get as close as possible to the criteria of the perfect business while respecting the customer!

We don’t rip them off.

We choose a model that enables us to deliver a phenomenal quantity of value (and therefore justify high prices.)

Your offers and solutions.

We’ve already discussed formalizing all your anti-boo-hoo solutions and their resulting offers.

We did this before discussing business models because it’s much simpler to give matter a shape than to force a bunch of stuff into an unsuitable box.

Think of it as avoiding forcing the square peg into the round hole.

Our offers and solutions will make choosing between the business models we already know easier. We’ll be able to adopt a simple model that fits 100% with our offers and solutions or a hybrid model that brings together several business models.

The rest will be a back-and-forth game between our solutions, offers, and business models.

• Defining our business model will unlock new ideas for anti-boo-hoo solutions.
• These new ideas will enable us to define new offers.
• These offers will challenge our business model.
• And so on. And so on.

This game benefits your business, allowing it to evolve and adapt to its context. Let’s take this to its logical conclusion. The key to endurance in all companies that survive for decades is their ability to change shape to fit the square peg into the round hole.

1. Use the list of classic Business Models.

Seasoned entrepreneurs never stop using the basics. On the contrary, they use them all the time and abuse them to the point of mastering them better than anyone else.

We recommend using the above list to create your business model.

Trying to invent a never-before-seen business model with the sole aim of reinventing the wheel can only be vanity or madness.

It’s much simpler to innovate when you’re sure you won’t fail. Before disrupting the business model market, let’s use the classics to generate profit and put ourselves in an advantageous position.

The case of reselling.

In the illustration showing the 5 main functions of a business …

... reselling can be seen as implementing a series of micro-business models forming a more significant overall business model.

This is what we call a hybrid business model. Your business model may be a composite of several models.

Here’s a fictitious example to illustrate what we’re saying:

Create our Business Model.

We have all the knowledge we need to build our business model. So, how do we go about it?

Simple:
There’s nothing like a good old-fashioned bar napkin that smells of peanut fat to lay down your business model.

But, because we’re clean, we’ll do better than that. Let’s get out the good old A4 sheet of paper.

We’ll take the pencil of our choice (pencil, pen, or Apple Pencil) and the medium of our choice (notebook, A4 sheet, or iPad) and start modeling our business.

Clearly, there will be failures... and that’s okay.

Nobody makes anything perfect on the first try, even with years of experience.

The key to perfecting anything is iteration.

The process is simple:

1. Finish the notebook or smash the ream of paper. You’ve done it right if you have a garbage can full of paper and a clean business model.
2. Once you’ve got your ultimate blueprint, pull out the iPhone and take a clean photo of the whole thing. We’ll store this immortalized record of your perfect business system to document your business evolution.
3. Spend three days finding your USB cable for Windows OS, or simply transfer your photo to your Mac via Airdrop.
4. Move your photo to a secure place backed up in the cloud.
5. Then, act on it.

PS Repeat this simple process at any time during the lifespan of your business.