The Social Pitch

You’re at a social event and need to pitch something.

Here’s the best and simplest social pitch framework:

Name → Same → Fame → Pain → Aim → Game

Steps:

1. Name:
   What is my name and business name?
2. Same:
   What is it that I’m the same as something people already understand?
3. Fame:
   What makes me famous, interesting or different?
4. Pain:
   What pain do I solve? What effort/sacrifice do I remove for people?
5. Aim:
   What am I aiming for right now? What am I working on in the next 90 days?
6. Game:
   What is my bigger game? What is my bigger vision? What do I want to achieve in the next 3 to 6 years?

Example:

Name: Hi, I’m Elon Musk, founder of SpaceX and Tesla.

Same: Think NASA meets Ford. Reusable rockets and electric cars.

Fame: We’re the ones landing rockets vertically like sci-fi, and pushing EVs from niche to mainstream while most said it was impossible.

Pain: Governments and companies waste billions on slow, expensive space travel and fossil-dependent cars that choke cities and futures.

Aim: Right now, in the next 90 days, we’re targeting Starship’s next full-stack flight test and ramping Cybertruck deliveries while scaling 4680 battery production.

Game: Our big game is multi-planetary life: making humanity a spacefaring civilization within 3-6 years by building a self-sustaining city on Mars, while accelerating sustainable energy on Earth to avoid single-planet extinction risk.